Let’s face it: we’ve become so accustomed to digital devices that we forgot who’s in charge. In fact, we are so dependent on computers, mobile devices, software and applications that when ‘it’ stops working we stop as well.
We collectively refer to ‘it’ as Information Technology, or IT but in reality it is all about communication not just information; business and personal communication, independent or mixed, are critical to our survival.
While we collectively refer to everything as ‘technology’, we also have to remind ourselves those devices and programs that have no human characteristics run our lives. It’s all about lines of code and even when it represents the best of human intelligence and creativity, it is a machine with an on/off switch, or a software program with a login or off options.
So, despite the overwhelming and impressive technology that is at our fingertips, at the end of the day we want one simple thing: to be able to work and live productively without interruptions.
Human beings are driven by emotions and there is nothing more fulfilling than a great sense of accomplishment at the end of each day. There is nothing worse than nightmare scenarios such as frozen screens, error messages or having to reboot your computer multiple times per day; frustration leads to stress, which diminishes productivity.
Interestingly, all of the components that make up your own IT infrastructure have to communicate among themselves as well. When they can’t, or stop, your ability to communicate with your coworkers and customers stops as well.
Here’s the challenge faced by businesses: the accumulation, over time, of technology solutions (servers, computers, software, mobile devices, etc.) that do not efficiently and reliably communicate with other causes massive disruptions to productivity; continuous stoppage of workflow, additional procedures to overcome IT deficiencies, over dependence on outdated technology that stops progress and is very costly to maintain.
Why do we over emphasize productivity? Because it is the single and most important factor that impacts profitability! Efficient businesses are productive businesses and, not surprisingly, are also very profitable businesses.
So our mission is to improve productivity by reminding ourselves, and our customers, that IT must work for us and that it is our responsibility to control and manage all aspects of communications technology.
If your IT is overwhelming your company, talk to one of our human communication advisors; they speak plainly but pack a lot of skills and expertise that will tame your technology giant.