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Why Every Small Business Needs a CRM

By |2017-08-23T12:31:04+00:00April 11th, 2017|Data Analytics|

Every customer interaction is an opportunity to build a stronger relationship that leads to increased sales and loyalty. Collectively, data from these interactions can be analyzed to optimize operations and create competitive advantages. But unless you have a standard procedure and platform for collecting and recording information from these interactions, opportunities will be missed and [...]

Why Small Businesses Are Investing in Data Analytics

By |2017-08-23T12:31:06+00:00December 22nd, 2016|Big Data, Data Analytics, SMB Strategies|

“Big data” is a term that first appeared in the late 1990s and began to pick up steam in the early 2000s – long before growing numbers of mobile devices and Internet-connected objects caused the current spike in data volume. Of course, attempts to quantify the growth rate of data date back at least to [...]